The IMF originally needed custom running apparel for their graduates and athletes that were participating in international Marathon events.
Through our continued work with the IMF, we have created various apparel designs, for community initiatives, as well as merchandise products to raise funds which support the program.
Our brief was simple, create a unique design to reflect the IMF values and identity, while distinguishing their run gear and merchandise from the crowd.
We were able to feature the distinctive IMF logo throughout all the designs, as well as use pantone colours to ensure brand compliance. Our designers also incorporated the Indigenous, Torres Strait Island and Australian flags into the range of custom apparel.
The singlets created for the IMF initiative, Deadly Running Australia. Were used to help encourage an increase of physical activity, academic performance, school attendance, mental health improvement and general wellbeing among the Aboriginal and Torres Strait Islander communities.
The Indigenous Marathon Foundation are now proudly represented at their events and their branded apparel is eye-catching wherever it goes.